Tag Archives: symbols

Universal Symbol of Transformation

“Let’s use the symbol of a butterfly”, says Donna to the rest of the team.  I am leading the strategic planning process of a nationally known non-profit. We are on the final session selecting a set of symbols to help them create a unique visual voice and instantaneously communicate their powerful and inspiring message. Transforming […]

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For Starbucks, One Picture (Puzzle) is Worth More Than 1000 Words

Last week, I arrived at one of my local ‘offices’ (Starbucks) early. After ordering from Vanessa, I go to my seat on the corner of the long table and notice three large boxes and a single piece of paper near the middle of the table. They are reorganizing the in-store shelving with their new items. With […]

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More Than Just A Hammer, Nails, and Wood to over Two Billion People

How do simple images turn into symbols that communicate visually a meaningful idea?  Look at the hammer, nails, and pieces of wood. What do you associate this set of images with? You might be thinking of someone building a house or a fence. Now take a look at the second set of images.  A hand-held […]

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