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More Than Just A Hammer, Nails, and Wood to over Two Billion People

How do simple images turn into symbols that communicate visually a meaningful idea?  Look at the hammer, nails, and pieces of wood. What do you associate this set of images with?

Pic 1

You might be thinking of someone building a house or a fence.

Now take a look at the second set of images.  A hand-held sledge-hammer, five nails, and only two pieces of wood.  What do you associate this set of images with?

Pic 2

Now take a look at the symbols below.  What do you think of now?

Pic 3

For over 2 billion Christians in the world today, these are not just images, they are symbols that represent the foundation of their religion and beliefs with the cross being the most recognizable.

So how does a hammer, some nails, and wood turn into faith, love, and hope?

While the birth, teachings, crucifixion, and resurrection of Jesus happened over 2000 years ago, the knowledge of these events and the Christian religion is stronger than ever today due to the vivid, emotional, symbolic, and hopeful stories that have been told millions of times over the last two millennial.

So what symbols do you have that visually communicate to everyone in your group that which is most important?  Clearly write out what is important, associate an image with it, and then gather and tell stories of significance where your employees are the heroes of the stories.

In two thousand years, will two billion people be passionate about your cause and what you do? We will never know, but by living in our ‘connected’ world, it might not take that long.  While it certainly can’t be compared to Christianity, it only took Facebook eight years to have over one billion people care about it.

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One Comment on “More Than Just A Hammer, Nails, and Wood to over Two Billion People”

  1. Heidi Koehler April 8, 2013 at 3:28 pm #

    👍👍👍❤❤

    Sent from my iPhone

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