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Nike’s ‘Find Your Greatness’ Resonates with all of Us

Nike has found something common in all of us and that is why it resonates. How many of you remember being at the top of the 10 meter platform and being so scared to jump and when you did, how good you felt…

Beloved Brands

At Beijing in 2008, Nike did such a good job that almost as many consumers felt they were the Olympic sponsor.

They flooded the malls of Beijing with Nike ads, knowing that people would be so hot, they would seek shelter in the malls. It was so successful, it forced the IOC to change the rules for Vancouver 2010 where only sponsors could do any ads within 150 miles of the host city. In London, Nike’s Jordan brand has already announced that they will be carrying live tweets of the US team’s Basketball games. (to read that article, click here: Nike to Ambush the Olympics through Twitter) But Nike’s “Reach For Greatness” campaign has the chance to steal away the games of London 2012.

For me, there are two visuals that stand out from these Olympics:

  1. The kid up on the diving tower, who stands in terror and eventually…

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