Archive | August, 2012

Nike’s ‘Find Your Greatness’ Resonates with all of Us

Originally posted on Beloved Brands:
At Beijing in 2008, Nike did such a good job that almost as many consumers felt they were the Olympic sponsor. They flooded the malls of Beijing with Nike ads, knowing that people would be so hot, they would seek shelter in the malls. It was so successful, it forced…

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