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Dying For One Last Ride

In Berlin, a man has given die-hard bikers something to look forward to after they die.  In February, Joerg Grossmann participated in his first funeral with a sidecar hearse attached to his motorcycle.

Back in 1901, car-style hearses started replacing the horse-drawn version so for over 100 years, you basically had one option for delivery to the cemetery.

Joerg found a way to personalize the mundane journey one typically takes to the final resting place.  Since death is inevitable, the person dying will “enjoy” knowing that there will be one last ride.  This ‘final ride’ is not only for the person who died, but also for the people paying their last respects.  I bet many will say, “That is how he would have wanted it so I am glad he got one last one in.”

Take a different look at the mundane services you have always offered in the same manner and see whether there are ways to personalize the experience.  Your customers might be dying for something new!!


2 Comments on “Dying For One Last Ride”

  1. Grossmann, Joerg April 10, 2012 at 12:23 am #

    The American traditional motorcycle funerals is now possible in Germany
    It´s also planned in Switzerland and in the future even in Austria, France and Russia.
    The German named Joerg Grossmann of JG-Motorradbestattungen has developed and built a motorcycle sidecar hearse for the european market except for Great Britain and Ireland, which conforms to the new european guidelines of the road traffic regulations and the hearse regulations.
    When he witnessed a biker funeral in the USA in 2009, he was affected emotionally in a way, that he wanted to give the german bikers the same possibility. The first german biker funeral took place in Duesseldorf.
    More information under http://www.motorcyclefunerals.de

    Best regards

    Jörg Michael Grossmann

  2. twitter tools to manage followers April 22, 2014 at 5:20 pm #

    It’s actually a nice and useful piece of information. I’m glad that you
    simply shared this useful info with us. Please stay us informed like this.
    Thanks for sharing.

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