“Let’s use the symbol of a butterfly”, says Donna to the rest...
“Let’s use the symbol of a butterfly”, says Donna to the rest of the team. I am leading the strategic planning process of a nationally known non-profit. We are on the final session selecting a set of symbols to help them create a unique visual voice and instantaneously communicate their powerful and inspiring message. Transforming […]
Last week, I arrived at one of my local ‘offices’ (Starbucks) early. After ordering from Vanessa, I go to my seat on the corner of the long table and notice three large boxes and a single piece of paper near the middle of the table. They are reorganizing the in-store shelving with their new items. With […]
How do simple images turn into symbols that communicate visually a meaningful idea? Look at the hammer, nails, and pieces of wood. What do you associate this set of images with? You might be thinking of someone building a house or a fence. Now take a look at the second set of images. A hand-held […]
I have been able to stick to my 2013 goal of investing time weekly in my fitness and health. Only in the last couple of weeks have I become aware of our local YMCA’s recent transformation. Lying on my back stretching in the hall, I noticed their new use of basic colors and associated words […]
“What do those numbers mean?” I was in the checkout lane of the local grocery store looking at a large monitor with the numbers 3, 2 and 1 on the screen. The checkout person said, “The first number is the actual number of checkout lanes currently open. The middle number is the number of lanes […]